A great way to encourage shoppers to spend more money on your website is by creating one-click upsell offers on your Woocommerce store. Doing so will make your customers satisfied with their purchase and you will also increase your WooCommerce store’s average order value. It’s a win-win situation.
However, Woocomerce does not offer extensive upselling functionality by default. You will need a more robust solution like MailOptin to create upsell offers for your buyers.
This article provides a guide on how to create one-click upsells for Woocommerce using MailOptin.
Before we dive in, let’s put everything into context.
Upselling Definition
According to Forbes, Upselling is a sales technique where you try to sell an advanced or premium version of the product or service the customer is using or trying to purchase.
Let’s say a customer is interested in a shirt that costs $19, you could upsell them another shirt with a custom design that costs $25. This means you are offering the customer a superior alternative to the product they are currently interested in purchasing. Similarly, if a customer is interested in a cap, you could offer them the higher-priced option: a cap with a logo.
When a customer already has an interest in a product, there’s a high probability he will purchase the higher-quality, superior alternative. The customer will be satisfied with their decision to purchase the highest knowing that’s the best deal.
This is also a superb way to increase the average order value on your Woocommerce store. You are able to generate more revenue for your business when customers are purchasing higher-priced products from your Woocommerce store.
One might wonder, what about cross-selling? Although they are both great sales techniques that boost sales for your Woocommerce store, they differ slightly.
Upselling must not be confused with cross-selling, which is a sales technique to sell complementary, non-competitive products.
While Upselling offers the customer an alternative that is better, and higher-priced; Cross-selling incentivizes the user to buy more complementary products that are similar to the ones they already have in their cart or have purchased. Upselling allows you to offer your customers an advanced type of product they’ve expressed interest in, it does not offer different products that complement what the user has purchased or is interested in purchasing.
Cross-selling is a great way to promote related products, similar to the ones your customers are already interested in. For example, you could offer customers a laptop bag, a headset, and a wireless mouse/keyboard after they purchased a laptop from your online store. Since they’ve bought the PC, there’s a good chance they’ll need a mouse, laptop bag to go with it. As a result, the customers add more products to their cart than they had originally planned. This not only helps boost sales but also enhances the shopping experience on your WooCommerce store as customers will be more satisfied with their purchases.
Check out our tutorial on how to create a cross-sell WooCommerce popup for step-by-step instructions.
Setting up a one-click upsell in WooCommerce
MailOptin is a WordPress plugin that lets you create automated, event-triggered, follow-up emails for your subscribed users. This means you can quickly spread the word out for announcements or promotions on your WooCommerce store. By using email automation, you are not only saving a lot of time but you can effectively build a bigger email list and run better email campaigns.
You can also easily generate leads and increase the conversion rates on your Woocommerce store with MailOptin by displaying eye-catching Woocommerce newsletter pop-ups on your online store. MailOptin’s high-converting lead generation forms offer a fully customizable interface.
MailOptin has multiple templates that can be easily modified in the WordPress customizer. This is a great way to ensure the lead-generation form is built according to your brand’s look and is optimized to get users to take quick action.
In this section, we’ll show you how a one-click upsell in Woocommerce is created using the MailOptin plugin. To follow this guide, you’ll need an active WordPress website with the WooCommerce plugin installed and configured. We’ll also need the MailOption plugin to create the one-click upsell for your WooCommerce store.
Step #1. Install and activate MailOptin
Start by getting the MailOptin plugin and installing it on your WooCommerce site.
To do this, in your WordPress admin dashboard, go to Plugins → Add New and upload the zip file. Once you’re done, click on the Activate button to enable the plugin on your WooCommerce site.
Step #2. Create the one-click upsell
After installing the plugin, we can then start creating the one-click upsell for WooCommerce. First, we need to generate an “add to cart” URL for WooCommerce products.
To do this, in your WordPress admin dashboard, go to Products → All Products and find the product you want to upsell to your customers. Hover your mouse over the product and take note of the ID. This number represents the product ID of your WooCommerce products. Now we can create a URL similar to this:
https://yourwebsite.com/?add-to-cart=46
The 46 number represents the product ID and yourwebsite is where your domain name should be. Replace both values with the product ID of the item you want to upsell and your store’s domain. Adding the ?add-to-cart=46 parameter is crucial for the one-click upsell functionality to work.
Next, we need to create a lightbox pop that will display our WooCommerce upsell to users. Go to MailOptin → Optin Campaigns → Add New using the WordPress admin panel.
You can also create a notification bar or a slide-in box as an upsell for your WooCommerce store using the MailOptin plugin. 
Type in a title for the lightbox and select a theme. We’ll be using the Elegance theme for this tutorial. Click on the Select Theme button and you will automatically be redirected to the WooCommerce Customizer. You can edit and style the lightbox however you want.
We can offer our upsell products by displaying the product image in the Description section of the lightbox. We can also add a catchy title to the pop-up as it can help encourage users to click quickly.
Once you’re done with customizing your pop-up, you can enable the CTA button on your lightbox. Click on the Fields section and select the Display Only CTA Button checkbox. Now scroll down to add the add to cart URL we generated earlier.
Paste the URL into the Enter URL text field and also enter a Button Label. In addition to this, you can also customize the button color and text. Once you’re ready, click on the Save Changes button to continue.
Step #3. Target your WooCommerce one-click upsell
Now we want to target the WooCommerce one-click upsell to anybody that visits the Hoodie with Pocket product page. To do this, click on the Display Rule tab and then the Page Targeting tab. Uncheck the Globally show optin checkbox.
Now select the Hoodie with Pocket from the drop-down menu under Show optin specifically on: and click the Save Changes button when you’re done.
Users who visit the Hoodie with Pocket single product page will only be offered the upsell. The user can click on the Add to cart button to go straight to the upsell product page.
The WooCommerce Targeting feature lets you display upsell offers to customers on product pages. You can also configure it based on product category, tags, cart and checkout pages, endpoints, and much more.
What else can you do with MailOptin?
Using the MailOptin plugin, you can display upsell offers in a variety of different ways depending upon the customer’s behavior. Here are some examples:
You can choose to display the upsell offer after customers add a specific product to their cart. This is possible with the WooCommerce Added to Cart option under Display Rules.
Use the WooCommerce Conditions option to display upsell offers when a customer purchases selected products or has them in their cart. You can configure these conditions based on the number of products in the customer’s cart or the specific products in their cart.
Conclusion
WooCommerce upsell is a great technique that offers a way to encourage customers to spend more on your online store. This in turn boosts your sales, generates more revenue, and significantly improves your bottom line.
With a robust WooCommerce upsell plugin – such as MailOptin, you can easily set up upsell offers on your Woocommerce store, create enticing one-click upsells on your WooCommerce store and decide where you want the upsell product to appear on your WooCommerce site.
The best part about MailOptin is that it offers an intuitive solution for converting site traffic into sales. Everything can be customized inside of the WordPress Customizer and you can preview live changes before you publish them on the front-end of your online store.
Ready to start creating one-click upsells for your WooCommerce store? Get MailOptin today!
